Organizations today manage their projects and work items in software like Jira, GitHub, Monday.com, Basecamp, AirTable, Asana, and more. Then they communicate about those work items in software like Slack, MS Teams, Discord, Google Chat, and WhatsApp. Companies have built integrations between all these applications, so a mention of a ticket in Slack can turn into a link to Jira. But the integrations are limited, and most importantly, the knowledge about the project being worked on becomes fragmented. In this example, the details of the issue are in Jira, but the conversation about the issue is in Slack.
Between the project management application, the communication application, the document management application (like Confluence, Sharepoint, Notion, GitHub Wiki (and other Wikis), GitLab, or more), and then even the source code control service itself (GitHub, GitLab, BitBucket), knowledge about a project becomes fractured. To find out the history of a work item, or a project, or the current state, or the latest documentation, a person may have to bounce between a dozen different applications and search inside every one of them before they can get a clear view of a project. A “Big Picture” as it were.