Pricing
Big Picture pricing is designed around risk reduction and control, not raw usage metrics. Big Picture is priced as foundational infrastructure—focused on governance, trust, operational safety, and enterprise compatibility rather than update counts or license volume.
This pricing model is designed for software vendors shipping desktop applications into professional, enterprise, and regulated environments.
Pricing Tiers
Section titled “Pricing Tiers”Choose the plan that fits your needs. All plans include core update decision service, multi-product catalog, channels, staged rollouts, signed metadata, and more.
Billing
Section titled “Billing”Big Picture is sold on annual invoices. Time-limited trials and pilots are available for evaluation.
Feature Comparison
Section titled “Feature Comparison”| Feature | Developer | Commercial | Regulated Enterprise |
|---|---|---|---|
| Target Customer | Indie devs, Small ISVs, Early-stage companies (1–3 desktop products) | Established ISVs, Multiple products, Paying customers, Early enterprise buyers | ISVs selling to banks, finance, healthcare, government, Highly regulated downstream customers |
| Pricing | Typically $1,000–$2,000 / year | Typically $15,000–$30,000 / year Pricing reflects product count, mirror usage, licensing complexity, and deployment requirements. | Custom pricing Typically $40,000+ / year |
| Max Products | 3 | 10 | Unlimited |
| Max Releases/Month | 100 | Reasonable cap | Custom |
| Downstream Mirrors | ❌ | Up to 20 | Unlimited |
| Core Update Service | ✅ | ✅ | ✅ |
| Multi-Product Catalog | ✅ | ✅ | ✅ |
| Channels (stable/beta) | ✅ | ✅ | ✅ |
| Staged Rollouts | ✅ Basic (percentage-based) | ✅ Advanced | ✅ Advanced + Custom cadence |
| Signed Update Metadata | ✅ | ✅ | ✅ |
| External Artifact Integration | ✅ (JFrog, S3, etc.) | ✅ | ✅ |
| Cloud License Server | ✅ | ✅ | ✅ |
| Licensing Models | ✅ Per-user, Per-machine, Per-user+N machines | ✅ All Developer + Floating, Feature-based | ✅ All Commercial + Custom |
| PASETO-based Leases | ✅ | ✅ | ✅ |
| Rust SDK + FFI | ✅ | ✅ | ✅ |
| Basic Telemetry | ✅ (opt-out) | ✅ | ✅ |
| Managed Artifact Storage | ❌ | ✅ (500 GB included) | ✅ (Custom quotas) |
| Vendor-Controlled Mirrors | ❌ | ✅ | ✅ |
| Snapshot Publishing + Mirror Sync | ❌ | ✅ | ✅ |
| IT-Managed Mode | ❌ | ✅ (NOTIFY_ONLY, MANAGED_BY_IT) | ✅ |
| Channel Overrides per Tenant | ❌ | ✅ | ✅ |
| Version Pinning & Blocklists | ❌ | ✅ | ✅ |
| License Usage Reporting | ❌ | ✅ Aggregate | ✅ Full audit logs & export |
| Self-Hosted Deployment | ❌ | ❌ | ✅ |
| Vendor-Owned Keys | ❌ | ❌ | ✅ (Signing + Licensing) |
| Local License Server | ❌ | ❌ | ✅ (Air-gapped supported) |
| Outbound-Only Mirrors | ❌ | ❌ | ✅ |
| SLA | ❌ | ❌ | ✅ (Uptime + Response time) |
| Security Review Support | ❌ | ❌ | ✅ (SOC2, bank questionnaires) |
| Architecture Review Calls | ❌ | ❌ | ✅ |
| Support | Community | Email + Ticket | Priority + Escalation |
| Contract Type | Annual | Annual | Annual contract only |
Add-Ons
Section titled “Add-Ons”Most customers fit cleanly within their tier. Add-ons exist to support unusual scale, regulated environments, or advanced operational needs—not to gate core functionality.
These optional add-ons are available across all tiers:
Managed Artifact Storage
Section titled “Managed Artifact Storage”- Overage pricing: Based on total storage requirements beyond included quotas
- Commercial tier includes 500 GB; overage charges apply beyond that
- Enterprise tier includes custom quotas; additional storage negotiable
Additional Mirrors
Section titled “Additional Mirrors”- Commercial tier: Pricing varies based on requirements
- Enterprise tier: Usually bundled or negotiated as part of contract
Extra Products
Section titled “Extra Products”- Commercial tier: Pricing varies based on requirements (beyond the 10 included)
- Enterprise tier: Bundled in contract
Premium Support
Section titled “Premium Support”- Developer: Community support and limited support tickets
- Commercial: Business-hours email + support tickets included
- Enterprise: SLA-backed priority support with escalation included
- Dedicated TAM (Enterprise only): $10k–$30k/year add-on
Enterprise-Specific Add-Ons
Section titled “Enterprise-Specific Add-Ons”- On-Prem Deployment Assistance: one-time fee
- Compliance Documentation Packages: annual package
What We Don't Charge For
Section titled “What We Don't Charge For”We believe in pricing that scales with your success, not against it. We do not charge for:
- ❌ Per-update-check pricing
- ❌ Per-user pricing
- ❌ Per-install pricing
- ❌ Per-download pricing
Value Proposition
Section titled “Value Proposition”We sell:
- Control (policy, governance, staging)
- Trust (signed decisions, mirrors, air-gapped support)
- Operational safety (rollouts, kill switches, audit)
- Enterprise compatibility (IT-managed mode, local license servers)
Not raw bandwidth, update checks, or end-user counts.
Get Started
Section titled “Get Started”Annual billing · Guided trials · No self-serve checkout.